4 Easy Ways to Automate Your Marketing Funnel
Even if you’re not a marketer, chances are you’ve heard the term “marketing automation.” Maybe you have a good idea of what that actually means or maybe it’s just some complicated-sounding buzzword for...
View ArticleThe Traditional B2B Funnel
Account-based marketing (ABM) has changed the way businesses market and sell to one another. It’s also changed the way marketing and sales measure their effectiveness. Success is still ultimately about...
View ArticleHow To Evaluate Your Cybersecurity Content Assets for Success at Every Funnel...
Buyers complete up to 60 percent of their purchase cycle for SaaS products before contacting the vendor. That means that most of your interested cybersecurity leads only identify themselves when they...
View ArticleHow To Get More BOFU Leads
Everyone wants BOFU leads. Everyone wants to build that marketing funnel that works on its own and produces thousands of BANT-qualified leads a month that are just dying to purchase your product. Your...
View ArticleDiscover the Lost Art of Mid-Funnel Marketing
Marketers use a lot of labels to sort their leads, like TOFU, BOFU, MQL and SQL. While we’re sorting everyone into the right bucket in this alphabet soup, it’s important to remember each bucket has...
View ArticleHow to Leverage ABM Intent Data
Account-based marketing (ABM) gives sales and marketing teams a common goal, so they can more effectively target their ideal customers. Companies with mature ABM programs found that those programs...
View ArticleWhat Is Brand to Demand? And Why Does it Matter?
Most marketers are familiar with the terms “brand awareness” and “demand gen” as goals, but they typically fall into separate campaigns. And while that’s a good practice theoretically, it means you...
View Article5 ABM Challenges B2B Marketers Must Overcome to Show Results
The post 5 ABM Challenges B2B Marketers Must Overcome to Show Results appeared first on TechnologyAdvice.
View ArticleLong-Term vs. Short-Term Strategies in B2B Marketing
The post Long-Term vs. Short-Term Strategies in B2B Marketing appeared first on TechnologyAdvice.
View ArticleThe Do’s and Don’ts of BOFU Lead Outreach
As B2B marketers, we’re no strangers to lead generation. Carefully crafting our ideal audiences, messaging, and content are primers for successful lead generation campaigns that attract, engage, and...
View Article